South African lifestyle and entertainment blog

The winds of change are starting to blow

I am one of those people to whom some of the expectations of entrepreneurship does not always apply, but I regard myself one at all time by its truest definition, whether I am employed by someone else, running my own business or even doing both simultaneously. I always wonder why people would confine themselves with expectations when I hear someone say “I could never work for someone else” when in actual fact, even as an entrepreneur you are always working for someone else.

I formally registered my own company at the end of 2015 when I started getting some freelance work and felt the need to formalise my business and offering, which at the time was only public relations. I eventually grew and started adding content services, media buying and basically any skill that I picked up to the point where I could do it well enough to offer as a service to either individuals or businesses.

After a while I rejoined the “formal” workforce, but in an arrangement that was different to what “normal” employees are used to. This one, unlike my previous ones, would allow me the security of a job, but still have the time to dedicate to my business without much interference or opposition.

I don’t believe that I stopped being an entrepreneur. In fact, if we go by the definition of an entrepreneur which is someone who identifies a need and starts a business that services that need, then I would still be an entrepreneur even if I had shut the doors of my own company down completely to take up this new role.

I would still be a business, my skills would be my service and my employer would be the target market who had the need for my skills which I would be exchanging with them for money. I used the same logic in the running of my business. I am the entrepreneur that started the business, but I am also an employee using my skills towards the advancement and success of the business.

After two years, I can feel the winds of change starting to blow in my life again and I am reflecting on my professional journey thus far and the direction which I see it taking. I am confident in my skills and knowledge and have found that to move onto the next level, I need to be in an environment that does not stifle any of my professional or personal ambitions.

I cannot be confined to the expectations of what an entrepreneur is supposed to be nor the rules of how an employee is supposed to be. Whatever situation I find myself in, I need to be able to use my skills and knowledge to the best of my ability, in aid of my client – be that client an organisation that employs me or an individual who contracts me to do their PR.

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


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