South African lifestyle and entertainment blog

Do people still read blogs?

It amazes me every time I receive my monthly report from Google about how many people have read my blog and how much money it has translated to in terms of advertising even though I have not been publishing anything viral or consistently enough in frequency. Most of the views come from people who are redirected here by clicking the link in my social media profiles and some of them come from searches, but every day without fail, people are clicking on the link and reading my random ramblings.

The other day my friend published a post on her blog which so beautifully describes how she and many other young people, myself included, are stressed about the state of our continent and the world, really. She eloquently speaks about how our despondence comes from a place of realising that there is a need to change the world and that the onus to do so is on us. Reading her blog reminded me why I started mine in the first place. I wanted to share my musings, thoughts and opinions on what was happening around me and hopefully anyone who was mused by the same things would find me and take comfort in knowing that they are not alone.

Secondly, I wanted to be connector of people to people and people to things; be it to music, experiences, products, books… the list is endless. But at some point, I just stopped. The reasons are plenty, but I will not get into that.

What I will get into though, is the fact that I miss reading good quality long form blogs where writers would bring their own personal spin and/or nuance to what we are all experiencing and show a different perspective or articulate that which we are feeling, but have not yet figured out how to articulate.

We are living in the days of podcasts, threads and short form video because at some point in time, we have convinced ourselves that our attention spans are way too short to take 3 minutes to read 500 words. Everything is summarised and if you want more information, the onus is on you to do further research. I am wondering if we as people who write are also contributing to this epidemic by not putting out content that, should people actually want to read, is readily available and engaging enough for them to do so.

For this reason, I am challenging myself to write more than I have been writing lately. I am challenging myself to do more research, to share more resources and experiences, but most importantly, to remember why I started in the first place – to muse and connect.

I have learnt that the clicks may not be in the millions, but they are there and the people behind them are in the nooks and crannies of the internet, ready and waiting to read. I am also learning that new media forms do not have to work in isolation or be a replacement to the old.

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


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