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PR & Communication

All you need to know about my ‘How To Charge For Your Services’ online course for PR professionals

One of the questions that I get asked a lot is the one of whether or not there is a lot of money to be made in public relations. My answer is usually something along the lines of it being dependent on what kind of PR services you are offering and what kind of clients you are servicing. The third one that I don’t really always communicate, is that it also depends on what you believe to be “a lot of money”. ;-)

The second question I get asked, especially by people who have decided to start offering public relations services, is on how to charge for their services and bill their clients. I have answered this question many times, revealing how much I charge and why.

However, there are so many ways in which one can charge and bill clients. I personally have dealt with 5 methods. I have decided to come up with an online course in which I go into detail on how exactly these methods work.

The course starts on Monday, 6 March 2017 and costs R1 500. In order to resister, go to and sign up. I will send confirmation emails on Fridays, in which payment details will be stipulated. Only those who have paid will have access to the course.

For R1 500 you will get:
• A video for each method, detailing exactly what it entails and how it is used;
• A workbook which allows you to physically practice each method and choose which works for you;
• A 1 hour telephonic consultation with me in which I answer any questions you may have.

Many have also asked me what my credentials are. Just briefly, I studied Public Relations and Communication at the University of Johannesburg. I have worked with brands such as Coca Cola, Tsogo Sun and Heineken as well as personality brands such as Ladysmith Black Mambazo, Mafikizolo, Loyiso Bala, Celeste Ntuli and Sipho Hotstix Mabuse to name a few.

I will be honest and say that some of the methods I learnt purely by mistake in instances where I was not even meant to see a budget for some projects for example. The reality is that when you work in an agency environment, there is most probably someone who works with client billing while the rest is only privy to what the budget allocation of a specific project is. This course aims to give insight that would otherwise be difficult to come by if you have not physically worked with client billings.

Feel free to drop me an email on for any questions that you may have and I will respond to them as soon as I can.

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


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