South African lifestyle and entertainment blog

Writing tips

Someone who has been visiting my blog asked me how I go about writing a post. I wish he would’ve commented on the actual blog since I have zero comments to date, but quite a good amount of views. Back to the point though, he asked me for some tips on writing and I was absolutely clueless. My thing is, write what is on your mind and revise the grammar after a while. Not very helpful but yeah, that’s what I do.

I found these tips on which I think are absolutely fabulous. She found the ]m on So if you are an aspiring writer, this is for you.

In September 1982, advertising legend David Ogilvy sent an internal memo to the employees of his advertising agency, Ogilvy & Mather. The memo was entitled “How to Write”.

The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.

Woolly minded people write woolly memos, woolly letters and woolly speeches.

Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:

1. Read the Roman-Raphaelson book on writing*. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.


*Writing That Works, by Kenneth Roman and Joel Raphaelson

Pic via.

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


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