South African lifestyle and entertainment blog

Throwback Thursday: Abba Gets A Museum!

I almost forgot about Throwback Thursday, where I give you a blast from the past. Today I will be talking about Swedish pop group, Abba.

I am a huge Abba fan, despite the fact that they started out the year that my mother was born. Good music is good music, right? I recently found out that a museum will be opened in Stockholm, Sweden, in honor of the group! How awesome? I would love to see the museum (just putting it out there, dear universe).

The museum, backed by former member Bjorn Ulvaeus, will feature some of the band’s glitzy stage costumes, instruments and other mementos. Visitors will also be able to sing along to Abba songs alongside life-size holograms of the group. Ulvaeus said he hoped all four members would attend the museum’s opening set for next spring, but ruled out any chance of a stage comeback, much to my disappointment. Arent they old now anyway?

“It is a strength for Abba that you remember those young, ambitious, energetic people during the 70s, rather than some feeble old folks who feel compelled to get up and play all the time,” he said.


Stockholm had long considered building a museum for Sweden’s most successful pop group, but previous plans fell through in 2008. Abba: The Museum will be a permanent fixture within a new Swedish Music Hall of Fame which is being built on Djurgarden, one of the city’s many islands. Ulvaeus told reporters at a news conference he had been hesitant about becoming a “museum artefact before I’m dead,” but liked the idea of including Abba in a hall of fame that would also recognise other Swedish musicians.

“Swedish pop music is an important part of our cultural heritage and Abba is one of our most well-known brands.”

A lot of the items on display were included in the Abba World exhibition that toured Europe and Australia between 2009 and 2011. However, there will also be some new items which the former members have donated from their personal collections.

Abba shot to fame after winning the Eurovision Song Contest in 1974 with Waterloo and have sold nearly 400 million records around the world.

Anyway, here is a video of my favourite Abba tune, Knowing Me, Knowing, You. Enjoy!



Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


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