South African lifestyle and entertainment blog

At the #SorbetMan #RealMenGroom Store Launch

So you read about my #SorbetMan experience HERE and saw the video HERE, but you are not quite sure what it is all about. Let me enlighten you.

I unfortunately could not go to the store launch on Friday, but the peeps over at 4 Elements Media hooked me up with some information about the brand plus I experienced it myself. Simply put in language that you and I understand, Sorbet Man is a salon (they call it a “groomers club”) that caters specifically for men. They have a wide range of offerings from shaves, to haircuts, to MAN-icures, to massages and even some whiskey if you wish.

“Sorbet Man is the real man’s answer to looking good and feeling good, without the fuss.  It’s a space for men to be men; to express their individuality and to embrace their new-age manliness, ” says Ian Fuhr, Founder of Sorbet Group, author of Get That Feeling and co-partner of Sorbet Man.

From my experience:

  • The staff at the salon were really friendly. I kept thinking to myself “these people are so nice, my readers are gonna think I’m getting paid to say this.”
  • Although I did not pay for my own treatments, I would say they are quite affordable considering the quality of service and products that they use – their stylists have all undergone 8 weeks of training. View the treatment menu HERE.
  • I loved that they have a loyalty card on which you accumulate points and can eventually become a platinum member and enjoy platinum perks.
  • It’s great that you can watch sport on the various screens across the salon if you’re a fan, but I would also love the option of free Wi-Fi (if they do have it, they never offered).

From the launch:

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Maps was the MC for the night

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Guests got to test out some of the treatments

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Blogger Jerri Mokgofe with interior designers Alan Foley and Krishen Samuel

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4 Elements Media owner Lorinda Voges

Thanks to Lorinda and team for organising my #SorbetMan experience as well as inviting me to the store launch. I would also like to suggest an automatic response or Google Form RSVP option as it is hard to tell whether you are on the guestlist without a response that confirms your RSVP.

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


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