South African lifestyle and entertainment blog

SIR JUICE for Breast Cancer Awareness

While doing my usual round at Pick ‘n Pay I decided to take some time at the juice aisle because I sadly have to change from my favourite juice as it now gives me heartburn. I came across SIR JUICE’s Pink Lemonade and decided to give it a try. When I got home I scrutinised the label and found that 25 cents from every one of these bottles of heaven goes towards PinkDrive which is a national breast cancer educational and fundraising NGO.


What PinkDrive has managed to achieve so far:

To date we have provided over 5000 free mammograms, done over 60 000 clinical breast examinations in community areas, educated over 90 000, and distributed over 100 000 educational materials.  We have a targeted approach when addressing social needs. The projects we are involved in are participatory,  have building capacity, are sustainable and have measurable impact.  Through the goodwill of many fortunate citizens and willing corporate businesses helping us , we in turn are helping government to touch as many citizens as we can. – PinkDrive Website

Now I may not be directly affected by breast cancer, but it felt good to know that I could easily make a difference in this way. If you also want to make a difference, you can do so by buying your SIR JUICE Pink Lemonade at the various stockists where it is available. Furthermore you can SMS PINKDRIVE to 40158 or you can donate via Paypal.

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


Leave a Reply