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Salim Shermohammed – the businessman whose management style has everyone talking…

From the cleaner to the griller to the teller, even the security guard. Everyone working for South Africa’s newest authentically frame-grilled fast food joint Chicken Stop, has access to the company’s day to day business objectives and customer behavior, making it one of the very few in the world to have this inclusionary management style.

Salim Shermohammed, director of the National Brand Development of Africa who owns the latest addition to the fast food franchise in South Africa, firmly believes that aligning team members to the running of the business will ensure top form performances and ultimately better returns for all stakeholders.

Known for out-of-the-box thinking, which has brought positive net effects to business process improvements and for addressing complex situations for several large multinational companies, Salim is an empowering leader and a hardworking team player.

The stores and chicken have been uniquely designed, producing a product that is accessible to all segments of the population. This means that whether you pull up to the store in a Ferrari or the cheapest run-down bakkie, or got off the taxi, Chicken Stop with its healthy wholesome frame grilled chicken offerings has something for everyone.

With over 20 years of global fast food and franchise experience, Salim now has massive plans to expand the business to Sub-Saharan Africa.

Although humble and conservative in his business dealings, Salim shows no fear when approaching an opportunity or exploring an avenue in an aggressive manner.

He is currently spearheading the product / brand development and roll out of flame grilled chicken Quick Service Restaurants (designed to accommodate 15 team members per store), alongside that of 30 Chip Kiosks (designed to accommodate 5 team members per kiosk) across South Africa by December 2015 with many more to come.  By doing this he is ensuring job creation not only in South Africa, but across the whole of Sub-Saharan Africa.

Dr. John Motibi, Permament Secretary in the office of the president of Botswana, said about Salim: “I felt honoured to be in the presence of greatness. He is a level 5 leader. Because of his ‘serene confidence’, his insights are not normal. They are from above! We will be writing books about his works soon.”

Salim is definitely businessman to watch…

*** Press Release

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, www.randomramblings.co.za and follow him on Twitter @richmondsajini.

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