South African lifestyle and entertainment blog

MTV Base Hosts President Jacob Zuma, Helen Zille & Julius Malema In No-Holds-Barred Election Telecast

I believe that if any change is to occur in South Africa we, the young people, need to be its heart and its conscience because we are the ones who are going to inherit the country and our inheritance will come with all the effects of the decisions made by our elders. So when MTV Base sent me an email about their telecast featuring our leaders and young people I simply had to share.

As election fever grips the nation, South Africa’s leading politicians are to come face-to-face with some of their youngest constituents in a special programme from MTV Base (DStv Channel 322) and MTV (DStv Channel 130), aimed at motivating young people to engage in the electoral process.  “MTV Base Choose or Lose 2014” will air simultaneously on MTV and MTV Base ahead of the upcoming elections on Sunday 4 May 2014 at 18:00 CAT (repeat: 22:00 CAT, 4 May).


President Jacob Zuma (ANC), DA leader Helen Zille and EFF president Julius Malema will appear in an historic one-hour TV special where they will be quizzed on why South African youth should vote for them for the coming term of office.


Eight young South African “born frees” (ie born after the first South Africa democratic elections in 1994) will be on hand to put the leaders on the spot and pose questions about a range of issues including education, service delivery, HIV/AIDS, gender issues and other burning issues affecting the youth of today.


Facilitated by MTV Base VJ Sizwe Dhlomo, “MTV Base Choose or Lose 2014” is based on MTV’s global “Choose or Lose” campaign, created in 1982 to inform and empower young voters on the political issues that matter to them most, and to provide a platform for airing their views. The campaign has been credited with fuelling several of the largest youth voter turnouts in US history, including the 2004 elections, when it helped inspire nearly 22 million 18-30 year olds to register and vote. The campaign has subsequently engaged youth voters in many other countries around the world including Mexico’s 2006 Presidential election.   In Africa, “Choose or Lose” has also spawned initiatives such as “MTV Base Meets” – a platform where young people are given the opportunity to interact directly with inspirational leaders and opinion formers.

The Choose or Lose election drive will also include on air promos and additional short editorial pieces on MTV and MTV Base, encouraging young people to get out there and vote, during the build up to the election.


For more information on “MTV Base Choose or Lose 2014” please go to, like MTV Base on Facebook at, or follow the channel on Twitter @MTVBaseAfrica. To join the conversation about the awards please use the hashtag #ChooseOrLose.

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


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