South African lifestyle and entertainment blog

Melinda Bam Graces Cosmo SA!

The November issue of Cosmopolitan South Africa has Miss South Africa 2011, Melinda Bam on the cover. How awesome considering the fact that a cal cover star is rare for local versions of international magazines here in South Africa.

Melinda, born in 1989, comes from Pretoria, the capital city of South Africa. Her father committed suicide when she was 11, but the rest of her story is much more positive. Her mother remarried and her stepfather adopted her and her sisters. She looks to them for support.

Melinda is not just a pretty face, she studied Marketing at the University of Pretoria and uses some of the skills learnt there to field tricky questions. Here my 3 favourite quotes from her interview with Cosmo.

On bad publicity and why she chose not to take part in Miss World…

“No press is bad press, but I feel like the air has finally been cleared; I made the choice because I wanted to focus on trying to win Miss Universe.”

You might be  thinking that she could have used Miss World as training for Miss universe. Those were my thoughts. But I found out that if a contestant makes it into the top 3 of Miss World, they won’t be permitted to enter Miss Universe. So Melinda saw Miss Universe as a better opportunity since the winner gets to start and manage their own business while living in New York. Makes sense, doesn’t it?

On why she loves South Africa…

“When I landed at OR Tambo (biggest airport in Africa), I walked through customs and a big mamma stamped my passport and said, with the biggest grin on her face, “Welcome home, baby.” I just started sobbing. South Africans are the most warm-hearted people I know, and that makes me so proud to represent us.”

On endless media attention and being a woman…

“It doesn’t bother me in the least. I am consistently me, whether someone is watching me or not… We women can be strong, beautiful and excellent in all we do. Sacrificing your femininity to fit into a man’s world is probably the most unjust thing you could do to yourself.”



Well done Cosmo!

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Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


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