South African lifestyle and entertainment blog

Hold up wait a minute. Back to the drawing board!

Dear Who-ever-is-reading-this,

I’m a liker of things and love to share what I like! That’s why I decided to start a blog. I have been following a few blogs for a while now and I’ve seen some super amazing blogs and a whole lot of crappy ones. My initial thoughts went from “Wow, this is amazing!” to “I could do this with my eyes closed.” Boy was I wrong! It turned out to be the complete opposite. 

My first mistake was starting a blog when I clearly didn’t have a certain subject or topic that I want to talk/write about. So for someone viewing my blog, it’s quite easy to get confused. The one day I’m talking about what’s happening in the tabloids, the next I’m discussing the Bible. What I realize though, is that my blog is a reflection of who I am. I have so many dimensions (sometimes confused for bipolar disorder) and generally a lot of rubbish goes on in my head, hence the title sequence reads: “Experience the hot mess that goes on in my head”.

My second mistake was confusing a blog with an online diary, because that is actually what this is/ has been. With that being said. I’m now making a vow to go back to the drawing board (not that I went in the beginning anyway) and decide what direction I want this blog to take.

My third mistake was thinking that people will read and comment on my posts as soon as I hit that publish button. First of all there are thousands of blogs on the internet  so the chances that someone could stumble upon your blog (especially one that doesn’t have a specific subject matter) and like it are slim to none.

My fourth mistake was giving up after 8 posts. I mean really! I’ve never been a quitter but this time, I just gave up. Which brings me to my next vow. I vow to post more content that is newsworthy and actually makes sense. I have high hopes that this will get me some readers.

My fifth mistake was not commenting on other bloggers’ posts. How can I expect them to do the same for me if I don’t for them? So I vow to comment on my fellow bloggers’ blogs.

My sixth mistake was/is not promoting my blog. Again, there are thousands of blogs on the internet. People won’t know that your blog exists if you don’t tell them about it. 

So yeah, that’s my 2 cents for now.  Look forward to some cool content on

Happy blogging


PS: This was inspired by my friend, Katarzyna Pawelczyk, whose blog got freshly pressed the other day. Check it out.

PPS: I will post my fave blogs in the future (this could be tomorrow or next month. Lol!)

PPPS: Follow me on twitter @richmondsajini

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


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