Euphony Kgadima is a young and enthusiastic somatologist hailing from Johannesburg, South Africa. She studied somatology at the Tshwane University of Technology and decided to pursue her entrepreneurial dreams of being an independent skin therapist after working in the marketing sector. I caught up with her at the second round of one of her skincare and make-up sessions which are held in different places around the country. The specific one I went to was held at Rhapsody’s in Lynwood, Pretoria. Here is the full transcript of our interview.
1. You studied somatology. Briefly tell us what it entails.
Somatology is the study of the body. It comes from the Greek word soma which means body and tology which means study or the study. So basically you study the body, how it works and how to bring it to balance.
2. How did your parents react to your chosen field of study?
The reason why I studied somatology was an act of rebellion, because initially, I was supposed to go to the University of Pretoria to study something scientific and I had wanted to do fashion designing, but my parents wouldn’t allow me. So I chose somatology and to my surprise, I was doing the exact science that I had been running away from. But I ended up enjoying it because I like people.
3. The field of somatology is quite broad. Why did you choose to be a skincare consultant/therapist?
The field is not as broad in South Africa. Most become beauticians, therapists and cosmetics counter girls. I had gone the therapist route and became bored. I had grown too fast in it and when I got to management I decided to do marketing. I later on decided to merge my marketing experience and my work as a therapist to create the events.
4. Take us through a consultation with you. I’ve made my appointment and we meet. What happens?
We meet up and I fill out a form with you that basically analyses your lifestyle. The practical side is where we cleanse and tone your skin, then I look at your skin. Based on that I will tell you what your skin type is, what products I recommend and also what lifestyle changes you can make. I also teach you how to develop a regimen to take care of your skin. The basics are cleanse, tone and moisturise.
5. You have hosted 2 successful rounds of your skincare and make-up sessions. How did the idea come about?
I wanted to do events while building my international brand. I wanted to do something that I would be able to sell to someone in Italy. I merged my marketing and skincare experience and created a twitter page to build interest and then I announced the sessions.
6. Which brands would you like to work with?
I would like to work with different brands, but it becomes difficult because brands want you to work with them exclusively. The brands that have approached me want me to exclusively have their banners and I don’t want that because essentially, I will be working for them. I want to be able to recommend different brands to different people. I don’t want to be bound, I want to be flexible. I want to work with different brands, but on my own terms. Dermalogica and Khiels are brands that I would love to work with.
7. What is the one thing you wish all South Africans knew or did in terms of their skin?
South Africans think that their skin is not important. That it doesn’t matter if you don’t cleanse and tone. Also, men think that it’s a women’s thing when we all have skin. Taking care of your skin is not a luxury. If you don’t use the loo for a whole week, you become constipated. The same applies to your skin. If you don’t take care of it, it will give you problems.
8. Where do you see yourself and your business in the next 5 years?
I want to grow my brand internationally. I am getting premises to launch my skin clinic. I am adding Cape Town and Durban to the sessions and next year I will be going to Zambia, Ghana and Nigeria. I will also be adding more people to my team. I am basically creating an industry.
9. What more can we look forward to from Miss Euphony?
I am working on sessions that will focus on skin diseases because many people have skin diseases and they don’t even know it. I will also be writing for different platforms. I also want to fight for the regulation of dermalogical oral medicine to be controlled because many people are using pills when they shouldn’t.
Check out the pricelist below. It contains some of Miss Euphony’s services. Remember you can book consultations by simply dropping an email to firstname.lastname@example.org also follow @SkinTherapistSA on twitter!