South African lifestyle and entertainment blog

Fashion With A Conscience: Product RED

By now you know how much I love it when huge brands embrace the opportunity and realise the role they have to play in conversational and social issues. My focus this week is on the RED campaign, which has brought together brands such as Nike, GAP, Emporio Armani etc.

RED was founded in 2006 by U2 frontman and activist, Bono. The purpose of the campaign is to engage the private sector for the purpose of raising awareness and funds to help eliminate HIV/AIDS in Africa.

Each involved company creates a product with the Product RED logo and a percentage of the profit is donated to the Global Fund

Some products from the RED range…

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


Join the discussion

  1. Susi M

    Your work encourages the readers. Competitive phrases. Awesome ideas. Good day. Worthwile content. :-). Me and my friends like new trends. Kisses from within Kassel.

  2. slinmencipile

    An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

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