South African lifestyle and entertainment blog

Fashion With A Conscience: Mr Price’s Red Cap Foundation

I haven’t done this in a while! For those who don’t know, Fashion With A Conscience is a regular feature where I discuss brands that are taking giant leaps and recognising their role in human interest areas such as environmental and social issue. Today I want to talk about Mr Price’s Red Cap Foundation.

The Red Cap Foundation is a non profit and public benefit organisation for the Corporate Social Responsibility initiatives of the Mr Price Group. They mainly focus on upliftment through education. Their mission is to educate and empower our future generation to become inspired, healthy, engaged and responsible citizens, capable of bringing about necessary social change and building a positive society.


The foundation recently brought Henry Holland to South Africa. Henry collaborated with Mr Price to create an exclusive limited edition t-shirt range. R10 from each limited edition t-shirt sold goes to the Red Cap schools project.

I think it is a super cool initiative. I especially liked the fact that Henry Holland visited one of the schools supported by the initiative. Here is what he had to say:

“I was really drawn to this project when the guys at Mr Price told me about the hook up with the RedCap Foundation. The fact that we can donate funds to this charity through our fashion collection is a brilliant idea. I hope we can make a difference to these kids’ lives through this collaboration,”

Big up to Mr Price! Check out this video:


Mr Price Collaborates With Henry Holland

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


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