I love it when huge brands realise that they have a role to play in social issues and issues of conservation. I wrote about Gucci’s Liquid Wood products and packaging in this feature a while back. Today I want to talk about MAC’s Viva Glam campaign.
The campaign was launched with Ricky Martin and Nicki Minaj this year. The main aim of the campaign is to support people who are living with HIV/Aids worldwide. Viva Glam is a line of lipsticks and lipglosses from which all proceeds go to supporting people living with HIV/Aids. Usually brands will donate portions of the proceeds, but MAC is donating each and every cent!
Here is the amazing contribution you’ll be making by buying just one Viva Glam lipstick…
ONE VIVA GLAM = 254 male condoms that effectively prevent HIV transmission
ONE VIVA GLAM = 24 female condoms for distribution by local Health Departments to prevent HIV transmission
ONE VIVA GLAM = 32 safe sex kits that include condoms and lubricant
ONE VIVA GLAM = 2 nights of shelter for a homeless person living with HIV/AIDS
ONE VIVA GLAM = 1 rapid oral HIV test
ONE VIVA GLAM = 8 home-delivered meals for a person living with HIV/AIDS who cannot cook for themselves
ONE VIVA GLAM = Monthly transportation to/from medical appointments for a child living with HIV/AIDS
ONE VIVA GLAM = 4 HIV tests for newborn babies to determine their HIV status
ONE VIVA GLAM = Medicine for 5 newborn babies to prevent transmission of HIV from their mothers
ONE VIVA GLAM = HIV tests for 14 pregnant women
ONE VIVA GLAM = 1 crisis counseling session for a person living with AIDS who is also struggling with addiction and homelessness
ONE VIVA GLAM = A six month supply of Omega 3 fish oil to help decrease the inflammation cause by the immune system’s battle against HIV
ONE VIVA GLAM = One year of clean, sterile syringes for an injection drug user to prevent HIV infection
ONE VIVA GLAM = 3 nutritious meals for 3 children affected by HIV/AIDS in South Africa
So go out there and change the world. Buy lipstick!