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Fashion with a conscience: MAC’s Viva Glam Campaign

I love it when huge brands realise that they have a role to play in social issues and issues of conservation. I wrote about Gucci’s Liquid Wood products and packaging in this feature a while back. Today I want to talk about MAC’s Viva Glam campaign.

The campaign was launched with Ricky Martin and Nicki Minaj this year. The main aim of the campaign is to support people who are living with HIV/Aids worldwide. Viva Glam is a line of lipsticks and lipglosses from which all proceeds go to supporting people living with HIV/Aids. Usually brands will donate portions of the proceeds, but MAC is donating each and every cent!

Here is the amazing contribution you’ll be making by buying just one Viva Glam lipstick…

ONE VIVA GLAM = 254 male condoms that effectively prevent HIV transmission

ONE VIVA GLAM = 24 female condoms for distribution by local Health Departments to prevent HIV transmission

ONE VIVA GLAM = 32 safe sex kits that include condoms and lubricant

ONE VIVA GLAM = 2 nights of shelter for a homeless person living with HIV/AIDS

ONE VIVA GLAM = 1 rapid oral HIV test

ONE VIVA GLAM = 8 home-delivered meals for a person living with HIV/AIDS who cannot cook for themselves

ONE VIVA GLAM = Monthly transportation to/from medical appointments for a child living with HIV/AIDS

ONE VIVA GLAM = 4 HIV tests for newborn babies to determine their HIV status

ONE VIVA GLAM = Medicine for 5 newborn babies to prevent transmission of HIV from their mothers

ONE VIVA GLAM = HIV tests for 14 pregnant women

ONE VIVA GLAM = 1 crisis counseling session for a person living with AIDS who is also struggling with addiction and homelessness

ONE VIVA GLAM = A six month supply of Omega 3 fish oil to help decrease the inflammation cause by the immune system’s battle against HIV

ONE VIVA GLAM = One year of clean, sterile syringes for an injection drug user to prevent HIV infection

ONE VIVA GLAM = 3 nutritious meals for 3 children affected by HIV/AIDS in South Africa

So go out there and change the world. Buy lipstick!

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, www.randomramblings.co.za and follow him on Twitter @richmondsajini.

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