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Fashion

Fashion with a conscience – Gucci

Huge brands are realising the important role that they have to play as not only producers of products, but in conservation and social issues. This is going to be a regular feature where I will applaud brands that are doing just that. First up is Gucci and Safilo.

Gucci and Safilo have made a commitment to environmental responsibility with new eco-friendly packaging and the first-ever sunglasses made from liquid wood – an innovative biodegradable material.

Big up to these brands!

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, www.randomramblings.co.za and follow him on Twitter @richmondsajini.

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