South African lifestyle and entertainment blog

A blog post a day keeps the low views at bay… It rhymes!

This is probably the umpteenth time that I am apologising for a lack of blog posts, but allow me. I’ve also promised to put an end to it umpteen times, but allow me once again. I realise every day that this blogging thing isn’t the smooth sailing that I anticipated. This is mostly due to the fact that I want to publish posts of good quality and that add value to the people who read the posts. I could easily post nonchalantly every day for the sake of having posts published, but I don’t. And I won’t.

I have been reading up on how other successful bloggers go about creating content for their blogs and I have seen quite a couple of interesting things. What stood out to me the most though, is that you can’t write in a vacuum (something Janine Jellars, editor of Seventeen magazine once told me). All the successful blogs that I visited over the course of my sabbatical were written by people who knew what they were talking about. They had above average knowledge on the topics and fields they write about and this informs their opinions.

Another observation I made was that successful blogs have a specific format. The kind that magazines do. You can almost predict the features of each and on which day they will be published. Of course this is not always the case, but I think it works well because readers know what to expect and eventually they might warm up to a specific feature which could become their favourite feature of the said blog.

Lastly, I realised that one needs to set a goal with their blog. These goals will then determine the frequency as well as quality of the posts that will be published. Once more, people want something to read, so if you want views, you will have to provide them with something to read. Preferably something of good quality. This is my blogger dream.

So this week, in-between studying for my exams and during the June holidays, I will be reading up on the various topics that I talk about and will add even more. I don’t want to write about things I know nothing of. I will also be coming up with a schedule and features that will serve as my guideline to what I post and when I post it. I sincerely hope this will work out.

Do you blog? What are your blogger problems? What are some of your favourite topics and which blogs do you love reading?

Article written by:

Richmond Sajini is a musician and media entrepreneur in the public relations, television, radio and retail spaces in South Africa. He studied Public Relations and Communication at the University of Johannesburg and has worked on brands such as Coca Cola, Tsogo Sun, Heineken as well as the South African National Roads Agency. He has been told to shut up many times by people who don’t understand that he is in love with the sound of his own voice. For this reason he decided to start his own blog where he would share his thoughts and experiences without inhibition. Visit his blog, and follow him on Twitter @richmondsajini.


Join the discussion

  1. nande

    I enjoy reading your blog posts, keep up with the good work

    • Richmond_S

      Thank you, Nande! You have my little sister’s name. I hope you continue to enjoy reading the posts to come :-)

  2. MashDiva

    Oh wow, this so true, I have some really shitty things saved in my drafts that I was tempeted to publish for the sake of having posts. Not worth it!

  3. sandynene

    Great post Rich, I relate to this.

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